@New Technology In Help Of New Marketers. ✓ The Power Of AI Handbook: ✓ Resources and tools to help marketers get started ✓ For marketers, achieving results amid change is hardly a new challenge. ✓ But as the industry shifts toward AI, it will be critical to stay current on the latest innovations. #ai #aihandbook #help #new #marketers


@New Technology In Help Of New Marketers.  ✓ The Power Of AI Handbook: ✓ Resources and tools to help marketers get started                                                                                         
✓ For marketers, achieving results amid change is hardly a new challenge. 

✓ But as the industry shifts toward AI, it will be critical to stay current on the latest innovations. 
✓ We’ll be updating this handbook with new resources and tools as they become available.

✓ Bookmark this page so you won’t miss any new developments in Google AI for marketing. Learn the business benefits of generative AI (1-day course)

✓ Complete the Introduction to Generative AI training from Google Cloud Skills Boost to uplevel your career.

✓ Understand what AI means for marketers (4-minute read)

✓ “With new AI-powered tools, my team can scale the creative concepts we love to more formats with unprecedented precision,” writes Marie Gulin-Merle, global VP of ads marketing at Google. 

✓ Read her take on how the AI revolution will help marketers get back to marketing.
Lay the groundwork for success (11-minute read)

✓ Consult the AI Essentials checklist to make sure your marketing organisation has the foundation, strategies, and outlook it needs to succeed with AI.

✓ Collaborate on work with Bard
Need a sounding board? Want to experiment with generating your own text? 

✓ Try Bard, Google’s conversational AI, now available in 40 new languages.

✓ Discover how leading brands are using generative AI

✓ Need inspiration while building your 2024 business plan? Take a look at the strategies of leading brands to understand how they’re implementing generative AI solutions.

✓ Stay current on the tools that help multiply results (5-minute read)

✓ From the toolkits you’ll need to build your own AI-powered apps to the product features already helping marketers in their day-to-day work, ai.google is the hub for all things Google AI.

✓ Apply AI responsibly (5-minute read)
If you’re thinking of integrating AI into your work, consider drafting some guardrails with your team. 

✓ Take inspiration from Google’s AI Principles as you brainstorm new ways to apply our tools.
See game-changing products and solutions (10-minute watch time)
Need a quick I/O refresher? Here’s a 10-minute recap.

✓ Test Google AI experiments (10-minute read)
Be among the first to try new AI tools from Google Labs. Give feedback on our latest technologies with AI Test Kitchen. And see how Google Arts & Culture uses generative AI to bring history to life.

✓ Watch Google’s CEO on “60 Minutes” (28-minute watch time)
Hear what Google CEO Sundar Pichai has to say about Google AI and the impact advancements in the field will have.

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