@An Wanswer For An Important Question: Is there such thing as a good B2B lead generation company?
Yes, there are good B2B lead generation companies1. Here are some of the best B2B lead generation companies according to various sources:
Callbox: Best overall for a mix of core and advanced offerings (contact for quote)2
CIENCE: Best company for multi-channel B2B lead generation ($5,400 starting price)23
EBQ: Best lead generation company option for lead data enrichment ($5,000 flat rate)2
The Sales Accelerator4
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Home B2B Marketing Quora: Is There Such Thing As a Good B2B Lead Generation Company?
Quora: Is There Such Thing As a Good B2B Lead Generation Company?
Jay Leonard
B2C Expert
Last updated: November 18, 2015
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Answer: Yes. There is such a thing as a good lead generation company. A good lead generation company is one who(that) delivers the number of leads agreed on. Period. It is that simple.
We got this question from a Quora member, who heard horrific stories on lead generation agencies that overpromise but fail to deliver. There are quite a lot of that and very few who really understand the business, especially with B2B.
More than delivering the number of leads committed, there are a few more factors to consider. Let’s flesh out the factors one by one.
Data integrity. Jeff Pulver once said, “You live or die on your database.” Jeff Pulver is an Internet pioneer, who is also a world renowned speaker on a variety of topics including entrepreneurship aside from the more technical such as the Internet . We couldn’t agree more with what he said. Data is the fuel that runs any marketing tactic. Without data, you work on your marketing campaigns based on guesses which will turn off your prospects. A lead generation agency has no business being in this service if they cannot prove their data’s credibility.
Customer-centric mindset. A lead generation agency is your ally. That is expected because they are paid to find opportunities for you. However, this does not mean they focus on you alone. In this era, it’s all about shifting attention on customers. The agency that you want is someone who pushes to understand your customers, not only your business. How else can they create a strategy to market you if they don’t understand your audience?
Manages expectations. A lot of us are used to vague statements. In the lead generation business, specifics are key to succeeding. This means ensuring that all deliverables are specified, so no surprises come out because you failed to mention something that seems mundane. If you expect a number, then cite a number; a specific step, then describe it; a certain lead quality, then these should all be written down. What’s important is that the agency leads you towards this process. If not, you might be doing all the work eventually.
Professionalism calls for a non-disclosure agreement or NDA. Not only does it oblige them to protect your data, but is also a way to establish trust.
Seeks to define a lead. Sales reject leads because of a lot of reasons. Lead rejection can be prevented with a simple lead definition exercise to keep you and sales on the same page. Lead definition is different from people to people. If you don’t have a universal lead definition or ULD, then your agency should seek to have one agreed on both by sales and marketing. This way, you prevent sales rejections and steer marketing on the right path. This is probably the 2nd most important factor next to data when evaluating an agency.
Lead Generation is Always Customized
Yes, there are good lead generation agencies out there that take into consideration the 5factors we mentioned. Not to burst your bubbles, but a lead generation tactic might work for one but not for the other because of the factors we have enumerated. Audience type, buyer personas, product, offer, scripts, content and a whole lot more. So if an agency comes to you and says they can do the same with what they did for another client, be discerning and look to the 6 factors before engaging.
This year, TopTen Reviews had made their surveys and released their scores over top lead generators, surely these marketing companies made their checklist on the factors we mentioned above.
With enough perseverance and passion, you can always achieve more that what is just good but the best.
Check out our comprehensive guide on the top B2B lead generation companies, including their core offerings, pricing, use cases, and more.
B2B lead generation companies are businesses that serve B2B clients by researching and engaging with leads on their behalf. The top B2B lead generation companies typically offer custom solutions involving inbound or outbound lead sourcing, appointment scheduling, and even lead scoring or nurturing. To help you choose the right one for you, we’ve scored the top companies on their core offerings, additional tech features, pricing, and more.
Here are the six best B2B lead generation companies for salespeople:
Callbox: Best overall for a mix of core and advanced offerings (contact for quote)
CIENCE: Best company for multi-channel B2B lead generation ($5,400 starting price)
EBQ: Best lead generation company option for lead data enrichment ($5,000 flat rate)
LeadGeneration.com: Best for building a lead generating website (contact for quote)
UnboundB2B: Best option for AI-driven lead generation campaigns (contact for quote)
RevBoss: Best company for lead generation through live events ($2,700 starting price)
The companies in this article specifically help B2B businesses generate leads. If you’re a B2C company or you want to see a broader list, check out our guide to the best lead generation companies, including their use cases and offerings.
How We Evaluated the Best B2B Lead Generation Companies
To find the top B2B lead generation companies, we scored 10 popular options using five weighted categories. Within each category were subcriteria that we used to score each company, totaling an overall score of five points — the one that scored the highest was named the winner. Using each company's total score and notable strengths, we then created a best use case for each company that made our list.
Evaluation Criteria
We prioritized each company’s core and advanced offerings since these tend to be the key factors in deciding which company to work with. We scored their customer service next to ensure that each option on our list provides quality support. We then finished our evaluation with each company’s pricing and tech features.
Core Offerings:
30%
Advanced Offerings:
20%
Customer Support:
20%
Cost:
15%
Tech Features:
15%
Core Offerings Overview
We evaluated expected features like campaign creation, direct outreach, appointment setting, and lead researching and qualifying.
Criteria Winner: LeadGeneration.com
Advanced Offerings Overview
Customer Support Overview
Cost Overview
Tech Features Overview
Even though some options scored highly in one category or another, we found that Callbox offers the best overall value for B2B businesses seeking a lead generation service. The lack of transparent pricing affected overall scores for certain companies — since all six options offer great services, consider requesting quotes where applicable. Keep reading to see how each company ranked for cost, offerings, and features.
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