@A Perfect Sales Interaction: How to sell out fast by building slow with Paynter Jacket Co. #perfect #sales #interaction #sell #fast #billding #paynter
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How to sell out fast by building slowly with Paynter Jacket Co.
Paynter Jacket Co. Founders Becky and Huw (left) and host Ben Keene (right)
We met the dynamic founder pair from cult sustainable fashion brand Paynter Jacket Co, to hear how they slowly built their slow fashion brand - and what 'growth' means for them.
Paynter isn't a typical clothing startup. For one, they don't sell much. And when they do - orders can take weeks to arrive.
The founders pride themselves on doing things differently in an industry known for environmental damage, over-consumption and mass production. Plus, a whole lot of waste.
Paynter is changing that. By strictly limiting how many pieces they make, and building their jackets to last, they hope that when you've waited long enough for your Paynter Jacket to arrive, it'll last a lifetime.
Becky and Huw, pictured above, hand-pick suppliers after extensive research, and develop deep relationships with them which are the key to the quality of their jackets.
All their jackets are made to order, and once they're gone - they're gone.
It means that they only produce what they know is already accounted for, completely minimizing waste.
For customers, it means a long wait for their coveted jackets - but the wait only builds anticipation. Becky says they have a colleague at the manufacturer in Portugal who cycles up to the factory to take videos of each jacket's progress which Paynter then edits and sends to customers. It's an incredibly thoughtful interaction which helps develop a relationship with their followers while also teasing the big reveal when it arrives.
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